In Canada, as in many counties, immigration is the main driver behind population growth to the tune of roughly 250,000 people per year. With this growth comes an opportunity to tap into a customer base that can be incredibly loyal. This seems pretty important as according to CPMA research 1st Generation Canadians spend more on Fresh produce and shop more often. Joining us this month on the podcast are Robin Brown and Kathy Chen with Environics and the authors of, “Migration Nation,” a book that explores the growing cultural diversity in Canada.
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