Produce Talks is a monthly podcast produced and hosted by CPMA. Each episode explores current issues and the latest news in the fresh fruit and vegetable industry, including new research, industry trends, innovations and much more. Learn more about our ever-changing industry as we feature special guests from across the produce sector.
We live in a world of constant change where technology creates opportunities to drive organizations to new levels of success. Blockchain, precision agriculture, automation, and much more are embraced by businesses searching to improve how produce is grown, harvested, packed, shipped and sold, while leveraging data to provide better decision making and transparency across the supply chain. Hear how organizations are embracing technology and its effect on the produce sector as a whole.
Moderator: Davis Yung - Fresh Direct Produce
Speakers: David Best - Duda Farm Fresh, Keith Kuhl - Southern Potato, Scott Dagondon - Motorleaf
The social media landscape is evolving and has made room for
a new kind of celebrity endorsement – influencer marketing. On this episode, we delve into influencer marketing, the
relationship between brand and brand influencer, and the importance of
credibility in the produce industry. Registered dietitians and content creators Abbey Sharp (@abbeyskitchen) and Noelle Martin
(@motherhoodandmeals) share their individual career paths and social media wisdom, as Kara
Badder, Marketing Manager at NatureFresh™, gives us insight on their
marketing strategy with Noelle and how their partnership has flourished.
Food has an immense impact on the health and well-being of
Canadians. The new Canada’s Food Guide gives plenty of recommendations on
nutrition and healthy eating habits. On this episode of Produce Talks we chat
with Chef Michael Smith and registered dietitian Carol Harrison to explore the
recommendations and science behind Canada’s Food Guide and unpack some of the
social challenges of food and nutrition in Canada.
The new Safe Food for Canadians Regulations came into force in January, 2019 through the CFIA. Anytime new regulations come into place,
businesses can be impacted. We touch base with CPMA Food Safety Specialist,
Jeff Hall and Fred Webber from the Dispute Resolution Corporation to discuss
new requirements for produce businesses and the resources available to
We’re back for 2019! On this episode we explore corporate culture
and the inaugural CPMA Corporate Culture
Award. Gaining insights from John Anderson at Oppy and Barrie Carlyle from Waterstone
Human Capital, we discuss the challenges and, more importantly, the
opportunities that corporate culture presents to the produce industry. We also chat about the inaugural CPMA Corporate Culture Award, an
exclusive opportunity for CPMA members to examine their corporate culture and
be considered for the award!