Tuesday, 22 September 2015

Episode 23 - All About the Beacons

This month on the podcast we explore a topic that has been popping up over and over again, beacon technology.  Beacons are heralding a new way to interact with consumers, and the technology has potential to impact every level of the produce supply chain.

We are joined by Doug Thompson CEO and Co-Founder of Dot3 Ltd.  As well as being a leading expert in the field Doug is the author of  beekn.net, a blog that explores the latest developments in beacon technology.

Also joining us is Roland Hung, an Associate with McCarthy T├ętrault.  Roland has authored an article titled, "Beacon Technology: A Primer for Retailers."  Roland speaks to us about how existing privacy legislation and Canada's Anti-Spam Legislation may impact any beacon technology strategy.

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