Episode 19 - Conversations with Retailers III Vendor Relationships

We continue to connect with retail members of the CPMA to discuss issues relevant to the produce industry. This is the third part of our conversation with Jean-Guy Mazerolle from Co-op Atlantic and Eric Biddiscombe from Loblaw.  In this episode, we discuss what it takes to build and manage business relationships between vendors and retailers.

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Episode 18 – CPMA Chair Address

In this episode we are pleased to bring you the speech from the new chair of CPMA, Mike Furi, of The Grocery People. Mike addressed the members in attendance to describe some of the activities that he expects CPMA to accomplish over the coming year including upcoming Town Hall events.

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Episode 17 - Conversations with Retailers - Session 2

Over the course of the coming year we will be connecting with retail members of the CPMA to discuss issues relevant to the produce industry. This is the second of our conversations where we connect with Jean-Guy Mazerolle from Co-op Atlantic and Eric Biddiscombe from Loblaw to discuss expectations when working with vendors.

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Episode 16 The Half Your Plate Program

In this episode we will learn about this joint initiative from The Canadian Produce Marketing Association, the Heart and Stroke Foundation, the Canadian Public Health Association and the Canadian Cancer Society to improve fruit and veggie consumption in Canada. Featured are Sue Lewis, Director of Market Development at CPMA; Carol Harrison, a Registered Dietician; and finally Ethan Adeland - Managing Director, Partnerships & Marketing with Food Bloggers of Canada Inc.

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Episode 15 - Conversations with Retailers - Session 1, Upcoming and Continuing Trends in Produce

Over the course of the coming year we will be connecting with retail members of the CPMA to discuss issues relevant to the produce industry. This is the first of our conversations where we connect with Jean-Guy Mazerolle from Co-Op Atlantic to discuss upcoming and ongoing trends for 2015.

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Episode 14 - Migration Nation

In Canada, as in many counties, immigration is the main driver behind population growth to the tune of roughly 250,000 people per year. With this growth comes an opportunity to tap into a customer base that can be incredibly loyal. This seems pretty important as according to CPMA research 1st Generation Canadians spend more on Fresh produce and shop more often. Joining us this month on the podcast are Robin Brown and Kathy Chen with Environics and the authors of, “Migration Nation,” a book that explores the growing cultural diversity in Canada.

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Episode 13 - Passion for Produce

In this episode we explore the Passion for Produce program offered annually at the CPMA Convention & Trade Show. This program is a once in a lifetime educational opportunity to learn about the produce industry and interact with a group of industry leaders as program mentors. Eric Biddiscombe from Loblaw joins us to discuss the program and how it came about.

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Some like it Mashed

In this episode we talk about all things potato. Kendra Mills, from the PEI Potato Board, was happy to fill us in on different varieties, proper storage, what that green stuff is, and much more!

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DRC and the Safe Food for Canadians Act

This month we are pleased to connect with Luc and Andrea from the DRC. Luc Mougeot, Vice President of the DRC, provides an overview of the Safe Food for Canadians Act, the recent amendments, and their impact on the fresh fruit and vegetable industry. Luc and Andrea discuss why the act is important and how it will affect the Produce Industry as it comes into effect.

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Carol Dombrow – Heart & Stroke Foundation

At the 2014 CPMA/CPHA Health Summit in Toronto, Carol Dombrow, registered dietitian for the Heart & Stroke foundation, speaks about the benefits of consistent messaging.

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