Monday, 29 April 2019
Influencer Marketing in the Produce Industry
The social media landscape is evolving and has made room for a new kind of celebrity endorsement – influencer marketing. On this episode, we delve into influencer marketing, the relationship between brand and brand influencer, and the importance of credibility in the produce industry. Registered dietitians and content creators Abbey Sharp (@abbeyskitchen) and Noelle Martin (@motherhoodandmeals) share their individual career paths and social media wisdom, as Kara Badder, Marketing Manager at NatureFresh™, gives us insight on their marketing strategy with Noelle and how their partnership has flourished.
Thank you to our podcast sponsor, NatureFresh™ Farms.